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About us / How we got started

About us / How we got started

About us / How we got started

In 2012, we had a burning desire to be a part of a greater solution of changing the way fitness is done. We want to truly impact people’s lives in their personal health and fitness, NOT offer them a “false sense of hope or promises” when selling them a membership to an over populated, sales driven, corporate bland environment. Our assets are not what we have, but it’s the people surrounding us, coming together to help change this unethical culture.
Be Fit Performance is rooted on serving others and putting their needs above our own. Our culture is different. It’s an orange and blue wave of positive influence, high energy, and passionate atmosphere.

Working for a corporate fitness center only put fuel to the fire. We knew we wanted to start something BIG, something that will truly impact and influence those around us!
We officially opened doors in 2012 in a 1,600 square foot facility located in Lakeville, MA serving roughly 20 clients doing strictly 1on1 personal training with a staff of 4. A few years later, we expanded an additional 800 square feet serving roughly 80 clients adding group fitness, semi-private training, and sports specific training with a staff of 8. Rapidly growing, in 2016 we moved 1.8 miles away to a 9,000 square foot facility in Lakeville MA serving roughly 250 clients and added regular gym memberships, more classes, professional soccer coaching, cancer exercise, women’s fitness, performance enhancement specialist, weight loss specialist, youth fitness and much more! We have an incredible staff of 14 who are all enthusiastic, and a heart to serve our local community!
We challenge you to rethink the “gym box”. How do you choose a gym that is right for you? Careful! Choose wisely because if you don’t take care of your body, where will you live?
Let us be the solution to this BIG question!
Results are by DESIGN, not by COINCIDENCE!